Who we are
SCM Entertainment
At SCM Entertainment, we don’t just make music; we create experiences that move the culture forward. This is more than a label—it’s a movement of talent rooted in the rich sounds of the South and beyond, destined to inspire the world.
Memphis, TN is the soul of Southern music, a city steeped in rich musical history that pulses through every beat and lyric. Known as the home of blues and rock ‘n’ roll, Memphis also holds a pivotal role in shaping the hip-hop landscape. Its sound is raw, unapologetic, and deeply rooted in the city’s culture—combining gritty street narratives with electrifying energy.
Based in the heart of Memphis, SCM Entertainment (Southern Coalition Movement) is where lyrical mastery meets raw, undeniable talent. We’re more than a record label; we’re a movement embracing the essence of hip-hop while redefining the boundaries of creativity. We’re all about pushing boundaries and creating unforgettable music that resonates far and wide, showcasing raw talent with a laid-back vibe.
SCM Entertainment’s roster includes three dynamic artists, each bringing a unique blend of creativity and raw energy. DJ Ms. Hypnotique captivates audiences as a DJ, rapper, and singer, delivering powerful performances that showcase her versatility. JRilla da Great combines freestyle raps, soulful singing, dancing, and masterful songwriting, proving himself as an undeniable force in hip-hop. Ezy Lundon, the youngest artist on the roster, brings a laid-back, positive energy through thought-provoking lyrics and deep melodic tones, offering a refreshing, introspective vibe to the genre. Together, these artists create a diverse and innovative musical landscape, pushing the boundaries of hip-hop and influencing the culture.
Meet the CEO
Jay Shields, CEO
Jay Shields is the visionary owner and CEO of SCM Entertainment, a multifaceted powerhouse based in Memphis, TN. With deep roots in the city’s rich musical culture, Jay has transformed his passion for music into a thriving enterprise that extends far beyond the traditional boundaries of a record label. As a member of the Recording Academy, a platinum award-winning promoter, and a key figure in the promotion of several successful projects, Jay is a force to be reckoned with in the music industry.
Through SCM Entertainment, he continues to shape the future of hip-hop, pushing creative boundaries and providing a platform for raw, undeniable talent. Jay Shields’ commitment to his craft, his artists, and his community has solidified his place as one of the industry’s most influential leaders.
