About the Artist
JRilla Da Great
Rapper / Singer / Songwriter
JRilla da Great is an emerging rapper, singer, and songwriter from Memphis, TN, known for his dynamic flow and powerful storytelling. His passion for songwriting and rapping took shape during his middle school years, influenced by the rich cultural history and raw energy of the Memphis streets. The city’s legacy of soulful music and gritty rap deeply shaped his sound and artistic vision.
Recognizing his talent, Jay Shields, CEO of S.C.M. (Southern Coalition Movement), signed on as JRilla’s manager, providing guidance in artist development. This partnership laid the foundation for JRilla’s rise in the music scene. His debut single, “Pressure,” dropped in the fall of 2023, instantly resonating with fans and establishing him as a force to watch. JRilla’s momentum continued with standout features on Jay Shields’ compilation EP “Streets on Lock V1,” where tracks like “Pressure” and “When U See It” garnered widespread attention and praise. His success led to signing with S.C.M. Ent., solidifying his place in the movement.
In January 2024, JRilla showcased his talent on Bigga Rankin’s showcase “Trapping from the Basement,” performing his high-energy single “P.U.M.P.IN” and earning accolades from Bigga Rankin and his team for his captivating stage presence. Collaborations followed with notable Memphis artists NuMoney, Snoop Gee, and Dra Lotto on the track “Even Know,” as well as with labelmate DJ Ms. Hypnotique on “Profiling,” both featured on “Streets on Lock V3,” hosted by Jay Shields, DJ Ms. Hypnotique, and Bigga Rankin.
Most recently, JRilla dropped his latest single, “Black on Black,” featuring producer Goliath the Goat. Released on Black Friday 2024, the track was accompanied by a visually striking music video shot by Mello Vision in Dallas, TX. The song has been met with excitement and is set to appear on JRilla’s highly anticipated upcoming album, “It Don’t Get No Rilla,” slated for release in 2025.
With his authentic sound, relentless work ethic, and deep Memphis roots, JRilla da Great is poised to make an indelible mark on the hip-hop world.
Latest Podcast Interview
Dallas Global TV Podcast
JRilla Da Great heads to Dallas, TX and keeps it 100 talking about Memphis, Rap, his upcoming projects and more live on Dallas Global TV. Watch in its entirety on YouTube. Like, share and leave your comments. Show your support!!!